Black-owned businesses should adapt to ecommerce, says Katika’s founder

Jason Coles shares his tips on how Black-owned businesses can thrive during the COVID-19 pandemic by using digital tools. Ecommerce has seen rocket ship-like growth since the start of the COVID-19 pandemic, when brick-and-mortar shops closed and consumers shifted to buying goods online. Meanwhile, COVID-19 has decimated Black-owned businesses on the whole: Over 40% went inactive during the first few months …

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